Voi Technology is proud to be the first micro-mobility operator to join Women in Transport, to make the transport sector a better industry through diversity, gender parity, and inclusion. According to data from the EU, only 22% of transport workers are women, and we want to encourage women to leave their mark on what continues to be a male-dominated field.
“Now, more than ever in this fast-changing, fast-growing sector, the transport industry needs to attract and retain capable, motivated people,” said Richard Corbett, general manager, UK, Ireland, and Benelux at Voi. “We need to become more collaborative and innovative in how we approach our industry’s challenges and create a culture where everyone can thrive. We are thrilled to join Women in Transport, as a sign of our commitment to empowering women to join the industry and to bring together the diversity of thought and experience that will create the strongest, most successful micro-mobility services going forward.”
Founded in Stockholm in 2018, Voi has a vision to create cities for living by offering people a sustainable, efficient, safe transportation mode that reduces traffic congestion, replaces short car journeys, and helps to solve the first- and last-mile challenges. As Europe’s fastest-growing micro-mobility operator, we provide shared e-scooter and e-bike services to more than 50 cities in 11 countries across the continent, where we’ve served over 35 million rides to 6 million users to date. In September, Voi launched in the UK, where we’ve become the number-one operator with 17 cities and counting, as a part of the Department of Transport’s 12-month e-scooter trials.
Meet four of Voi’s fabulous females, who are leading the way in the micro-mobility revolution
Here’s to conquering new frontiers and opening the doors for others to follow!
“When I joined the transport sector, micro-mobility was in a nascent phase and seemed like a big, bold bet. The industry lured me in with its driving force: sustainability, preserving our beautiful cities, and the promise to revolutionise transportation. Gender diversity is important in all industries, but in transport specifically, it is multi-faceted; on the one hand, we need to encourage and nourish gender diversity from an employment standpoint, and on the other, we need to ensure we attract a well-diversified customer base by catering to their varying needs. Making transport more inclusive for all genders and sexual orientations is a fundamental necessity.”
Nour Rasamny, Senior Operations Manager, UK
“I was in Stockholm the week the first Voi e-scooters launched, and they blew my mind. I contacted the company, and after a few months, I landed my dream job as a launcher. I completely fell in love with our industry, Voi, the positive impact we have on the environment. The biggest satisfaction for me is how we improve the life quality for the citizens in the markets we operate in: improved air quality, congestion, and, most importantly, leaving more space for people instead of cars. Gender diversity is vital because we cater to a wide range of people, and it’s important for each group to have representation in the creation process of our services — not just males and females, but different cultural and social representations, too.”
Nikolina Kotur, Launch and Expansion Specialist, UK
“I’ve always been passionate about transport and how cities move. I think that Cambridge is a perfect place for micro-mobility — it’s become the fastest, most convenient way to get around the city for our users and me personally. Keeping the fleet in top shape is my role’s main focus; my team and I find creative solutions and tools to fix Voi’s e-scooters and e-bikes. I think that diversity and inclusion is a big part of any business and helps a company to make the right decisions. Different perspectives, opinions, and ideas will only contribute to creativity and innovation.”
Adelina Chumova, Manager, City Operations, Cambridge, UK
“I studied motor vehicle engineering for three years before joining Voi. I was attracted to the industry from a young age. I would listen to my mum and grandad’s stories about working on sites with heavy tools and machinery, and that kick-started my love for mechanics. What I love the most about my line of work is seeing someone use something I’ve worked hard to repair. It makes me feel so accomplished. I think gender diversity is important because everyone has different mindsets and picks up on things that others may not. It brings a wider range of skills and knowledge into the industry. I love working in a diverse environment: you build friendships and have laughs like no other, and there’s never a dull moment.”
Zayna Laight, E-Scooter Mechanic, Liverpool, UK
Women in Transport is a non-profit network with a mission of advancing women working in transport. Annual membership of Women in Transport is £60 per year providing access to professional development and networking opportunities. We very much welcome guest blogs from our members - a great way to share the incredible diversity of opportunity in transport, raise your profile and connect with our community.
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